Style Guides for the Arts & Crafts Category
We’ve recently launched a new WEBSITE for Content Standards.
Here you will find answers to questions about Image Specifications, Image Types, SEO, Copy Guidelines, Rich Media, CCPs and more.
The images, copy, attributes, and rich media you provide are critical in helping our customers make their purchasing decisions.
You need to use these style guides to accurately set up and maintain your items in the Product Type Groups below for the Arts & Crafts category.
Product Type Groups (PTGs) are a group of similar Product Types with like attributes.
- If you have trouble determining which PTG your Product Type falls under, please refer to this spreadsheet and filter down to your Product Type to see which style guide you should look for.
Additionally, all the Product Types included in each guide are listed in the second column. If you do not see your Product Type listed, please check back regularly to find your style guide. New and updated style guides are added weekly.
To learn how to effectively use a style guide, please complete our Style Guide 101 course in the Retail Link Academy.
Accessing the Style Guide PDFs
Product Type Groups | Product Types Included | Style Guide |
Airbrushing | Airbrush Cleaners, Airbrush Cleaner Kits, Airbrush Guns, Airbrush Hoses, Airbrush Kits | Content Standards - Style Guide - Airbrushing 05.05.22.pdf |
Art Framing | Frame Molding & Frame Making Kits, Frame Sections & Parts, Framing Matboard & Mounting Board, Framing Tools | Content Standards - Style Guide - Art Framing 05.18.22.pdf |
Art Supplies | Art & Blueprint Tubes, Art & Craft Kits, Art Aprons, Art Boards & Canvas, Art Brushes, Art Charcoals, Art Easels, Art Pads & Paper, Art Paint Finishes, Art Paint Mediums, Art Paint Primers, Art Paint Sealers, Art Paint Sponges, Art Paint Thinners, Art Paints & Pigment Powders, Art Palette Knives, Art Palettes, Art Pastels, Art Pencils, Art Sets, Art Smocks, Art Stencils & Templates, Art Tool Cleaners, Artist Manikins, Artwork Cases & Portfolios, Backing Boards, Calligraphy Sets, Crayons, Drawing Art Blenders, Drawing Boards, Drawing Rubbing Wax, Finger Paints, Glitter, Replacement Easel Trays, Sand Art Supplies, Sidewalk Chalks, Stained Glass Kits, Tube Wringers | Content Standards - Style Guide - Art Supplies 06.10.24.pdf |
Basket Making Supplies | Basketry & Fiber Weaving Kits, Basketry Basket Bases, Basketry Coiling Core, Basketry Materials | Coming soon! |
Beading & Jewelry Making | Bead Bars & Aligners, Bead Boards, Bead Caps, Bead Looms, Bead Reamers | Coming soon! |
Ceramics & Pottery Supplies | Ceramics Fusible Glass & Decals, Ceramics Glazes, Ceramics Kilns, Ceramics Pyrometric Cones, Clay & Dough Extruders & Presses, Clay Machines, Clays & Doughs, Play Doughs, Pottery Wheel Accessories, Pottery Wheels, Pug Mills, Slab Rollers, Wedging Boards & Angles | Content Standards - Style Guide - Ceramics & Pottery Supplies 06.06.22.pdf |
Cosmetic Making Supplies | Beauty Supply Making Exfoliants, Beauty Supply Making Extracts, Beauty Supply Making Fixed Oils & Waxes, Beauty Supply Making Herbs & Botanicals, Glass Dropper & Bottles, Lotion Making Kits, Mineral Makeup Making Kits | Coming soon! |
Craft Cutting Tools | Die-Cut Cartridges, Die-Cut Dies, Die-Cut Machines, Die-Cut Plates, Paper Edgers | Content Standards - Style Guide - Craft Cutting Tools 07.30.21.pdf |
Craft Modeling Supplies | Art & Craft Filling, Art & Craft Styrofoam, Art & Craft Tape, Craft & Modeling Wire, Craft Bases, Craft Bells, Craft Dyes, Craft Eyes, Craft Feathers, Craft Sealing Wax, Craft Shells, Craft Sticks, Craft Vinyl, Craft Wire | Content Standards - Style Guide - Craft Modeling Supplies 06.06.22.pdf |
Craft Studio Supplies | Craft & Hobby Drying & Print Racks, Craft & Hobby Storage Bags & Cases, Craft Knives & Cutters, Cutting Mats, Replacement Cutting Blades | Coming soon! |
Creative Crafting Supplies | Purse Making Supplies, Mosaic Making Kits & Supplies, Mannequin Heads, Metal Leafing Supplies, Doll Making Kits, Toy Making Kits | Coming soon! |
Embossing Machines & Accessories | Embossing Machines, Embossing Plates, Embossing Powders, Embossing Tools, Embossing Pens | Coming soon! |
Fabric Crafts | Fabric Dyes, Fabric Painting & Dyeing Fixatives, Fabric Painting & Dyeing Repellents, Fabric Painting & Dyeing Tools, Fabric Paints, Leather Punches, Leather Stamps, Leather Strips & Shapes, Leathercraft Accessories, Leathercraft Kits, Fabric Care & Repair Products, Screen Printing Exposure Units | Coming soon! |
Fabrics, Yarn, & Thread | Bobbins, Craft Pom Poms, Crochet Thread, Cross-Stitch Aida Cloth, Embroidery Floss, Fabric Interfacing, Fabric Stabilizers, Fashion Shoulder Pads, Precut Quilt Squares, Quilting Batting, Quilting Fabric Assortments, Sewing & Craft Elastic, Sewing & Craft Fabric, Sewing Bias Tape & Hem Tape, Sewing Patches & Appliques, Sewing Thread, Sewing Trim & Embellishments, Wool Roving, Yarn | Coming soon! |
Floral Arranging | Floral Arranging Frogs, Floral Arranging Supplies, Floral Picks | Content Standards - Style Guide - Floral Arranging 05.05.22.pdf |
Glue Guns | Glue Guns, Glue Gun Glue Sticks | Content Standards - Style Guide - Glue Guns.pdf |
Hooks & Needles Accessories | Crochet Hooks, Felting Needle Tools, Hand-Sewing Needles, Knitting Needles, Sewing Machine Needles, Sewing Pins, Yarn & Ribbon Needles | Content Standards - Style Guide - Hooks & Needles Accessories 11.29.23.pdf |
Latch Hooking | Latch Hook & Rug Making Kits, Latch Hooks, Latch Canvases | Content Standards - Style Guide - Latch Hooking 05.12.22.pdf |
Paper Crafts & Accessories | Bookbinding Supplies, Card Making Kits, Chipboard, Construction Paper, Craft Paper, Decoupage Tools & Sets, Paper & Cardboard Cutouts, Paper Making Kits, Papier-Mache Boxes & Shapes, Scratchboards, Scratchboard Art Tools & Kits, Transfer Paper | Coming soon! |
Photo Albums & Photo Album Accessories | Baby Memory Book, Photo Albums, Photo Album Refills, Photo Mounting Corners, Photo Mounts | Coming soon! |
Printmaking | Printing Presses, Printing Press Accessories, Printmaking Inks, Relief Printing Materials | Coming soon! |
Quilting Accessories | Quilting Basting Gun Tacks, Quilting Basting Guns, Quilting Clips, Quilting Frames | Content Standards - Style Guide - Quilting Accessories 11.29.23.pdf |
Scrapbooks & Scrapbook Accessories | Scrapbooking Embellishments, Scrapbooking Kits, Scrapbooking Quilling Strips & Kits, Scrapbooking Quilling Tools, Scrapbooking Tool Kits | Coming soon! |
Sculpture Supplies | Candle Making Kits, Candle Wax, Carving Tools & Kits, Craft Molds, Molding & Casting Materials & Kits, Sculpting Tools & Kits, Sculpture Modeling Compounds, Sculpture Release Agents, Unfinished Wood, Wax Molding Materials, Wood Burning Tools | Content Standards - Style Guide - Sculpture Supplies 08.15.23.pdf |
Sewing Accessories | Bobbin Winders, Dress Forms, Fabric Punches, Marking & Tracing Tools, Needlework Hoops, Pincushions, Pom Pom Makers, Seam Rippers, Sewing Baskets, Sewing Fasteners, Sewing Machine Presser Feet, Sewing Patterns & Templates, Thimbles, Threaders | Content Standards - Style Guide - Sewing Accessories 12.09.20.pdf |
Sewing, Knitting & Weaving Kits | Crochet Kits, Cross-Stitch Kits, Embroidery Kits, Knitting Kits, Needlepoint Kits, Sewing Kits, Sewing Sets, Weaving Kits | Content Standards - Style Guide - Sewing Knitting & Weaving Kits 12.11.23.pdf |
Sewing Machines & Cabinets | Knitting Machines, Sergers, Sewing Cabinets, Sewing Machine Parts & Accessories, Sewing Machines | Coming soon! |
Soap Making | Lye, Soap Making Bases, Soap Making Kits | Content Standards - Style Guide - Soap Making 05.11.22.pdf |
Stamping & Accessories | Stamp Ink Pads, Stamp Pad Ink, Stamps & Stamp Sets, Wax Sealing Stamps | Coming soon! |
Stickers & Embellishments | Eyelets & Brads, Sticker Machines, Stickers | Coming soon! |
Weaving Accessories | Knitting & Crochet Needle Gauge Checks, Knitting & Crochet Stitch Counters, Knitting & Crochet Stitch Markers, Knitting Looms, Spindles, Stitch Holders, Weaving Ball Winders, Weaving Loom Clips, Weaving Looms, Weaving Shuttles, Weaving Spinning Wheels, Weaving Warping Tools | Content Standards - Style Guide - Weaving Accessories 12.19.23.pdf |