Content is vital to the success of a business. Partners can drive sales by providing complete and consistent high-quality content. Customer satisfaction is increased when product content is accurate and robust, which can also reduce the occurrence of negative reviews and customer returns. Complying with the standards we provide ensures that our customers enjoy a seamless shopping experience across all Walmart channels, encouraging them to return for future purchases.

Exceptional content is important for the accuracy and function of Walmart.com, including:

• Item Classification: Items are classified when they are ingested through the Item Setup Spec. An algorithm that uses the product name and description to determine the correct product type.
• Shelving: Items are categorized into distinct groups (shelves), which customers browse and shop on Walmart.
• Financial Reporting: Items are classified into financial reporting groups through product type and attribute rules set by category teams.
• Search: To ensure customers can find the products they search for, items must have good content, including titles, descriptions, and attributes.
• Sales: Content is the key to sales. With concise, well-developed product content, customers will have the information and confidence to buy items.

What is good content? Content that takes C-A-R-E of our customers. 

C – Complete

A – Accurate

R – Relevant

E – Engaging

Style Guides – Your Cheat Sheet to Great Content

Walmart has designed Style Guides for our item categories). These Style Guides provide everything you need to ensure that you have all the bare necessities to publish your items. These guides can also help you go the extra mile and provide the highest quality content, which will present your items in the best possible way to your customers. 

We encourage you to check for new versions of the Style Guides every time you want to add a new item or update an existing one, to ensure that you are using the most recent version of the guide. Additionally, please remember, do NOT reuse a previously downloaded spec when you upload new items. Be sure to download a new Item Setup Spec to avoid upload errors. 

To view the Content Style Guides, please review Finding and Using the Style Guides. (You must be logged in to Supplier Help to view this article.) 

If you have questions about Style Guides, please reach out to the Content Acquisition team.

Content Validation

Walmart’s internal validation team is currently verifying Walmart.com content to ensure that the listings presented to our customers are of the highest quality. If one of your listings does not meet our content standards, you may receive an email from SupplierContent@walmart.com requesting additional information to boost your listing. Please respond to the email with the requested information or direct us to the person in your company who can best assist with the request. This project requires your participation and we are confident that, with your cooperation, we can achieve our goal of providing our customers with best-in-class product listings.

FAQs 

1. Why is Walmart creating Content Guides?

As most of you are aware, the current specification sheet that is used to onboard items to Walmart is complicated and, while there are answers to many questions in the definitions tab, there is no clear direction on what content is expected in each field. Additionally, Walmart is committed to providing a consistent, seamless shopping experience for our customers. These Style Guides will not only help you get your items set up, but will help you create dynamic item pages with complete information that enhances the customer experience and can positively influence purchase decisions.

2. What is a Product Type Group (PTG)? 

Every category is made up of hundreds of products. At Walmart, each product you upload is filtered into a Product Type. For example, in the Electronics category, we have DVD players, televisions, laptops, monitors, headphones, and more. Each of these is considered a Product Type. A Product Type Group (PTG) is the logical grouping of these Product Types based on common attributes.

For example, in the Product Types listed above, televisions and monitors could be grouped together in the same PTG because the attributes you use to define them are similar. However, headphones would not fit into the same group since their attributes are very different from a television, even though they are both Electronics.

3. Why do we need PTGs?

The example above illustrates that a PTG groups similar product types based on attributes. This allows us to focus on the attributes for products within the PTGs more closely. It is difficult to provide precise directions on good content for every attribute for every product within Electronics. The granular PTG Style Guides help to provide a detailed view of the attributes that matter to that smaller group of products, making the product content more relevant and useful for accurate shelving, determining referral fees, and mapping items to the correct areas of the site.