Style Guides for Walmart Private Brands
The images, copy, attributes, and rich media you provide are critical in helping our customers make their purchasing decisions.
You need to use these style guides to accurately set up and maintain items for private brands solely owned, registered, or sold exclusively at Walmart.
If you do not see your Walmart Private Brand listed below, please check back regularly to find your style guide. New and updated style guides are added periodically.
To learn how to effectively use a style guide, please complete our Style Guide 101 course in the Retail Link Academy.
Accessing the Style Guide PDFs and Video Guides
Electronics
Walmart Private Brand | Product Type Examples | Style Guide |
onn. | Applicable for ALL product types under the onn. Brand | onn - Brand Standards 08.04.21.pdf onn - Private Brand Video Guides |
Hardlines
Walmart Private Brand | Product Type Examples | Style Guide |
Athletic Works | Girls & Ladies: Leggings, Pullover Socks, Shirts, Shorts, Socks, Sports Bras, Tanks, Yoga Pants Men's & Boys: Jackets, Pants, Pullovers, Shirts, Shorts, Socks, Tanks, Underwear Shoes: Athletic Sneakers, Slides & Flip Flops Sporting Goods: Balls & Resistance Bands, Exercise Mats, Fitness Pedometers, Foam Rollers, Golf Balls & Accessories, Stopwatches, Tennis Balls, Trampolines, Water Bottles | Athletic Works - Brand Visual Standards V3 09.22.22.pdf |
Auto Drive | Car Organization, Car Wash, Cleaning Brushes, Cleaning Towels, Dash Cams, Exterior Accent Lights, Floor Mats, Hose Nozzles, License Plate Frames, Power Adapters, Replacement Shifters, Seat Covers, Steering Wheel Covers, Sun Shades, Tire & Wheel Cleaners, USB Charging Cords | Auto Drive - Style Guide V4 11.14.23.pdf |
Eliminator | Herbicides: Aerosols, Granules, Ready to Use Sprays Pesticides: Aerosols, Baits, Ready to Use Sprays, Traps Sprayers | Eliminator - Brand Standards V2 11.10.22.pdf |
EverStart | Batteries: Automotive, Marine, Power Sport, Lawn & Garden Portable Power: Battery Chargers, Power Inverters, Jumper Cables Battery Accessories: Battery Terminals, Battery Posts | EverStart - StyleGuide V3 04.26.23.pdf |
Expert Gardener | Cutting Tools, Gardening Gloves, Grass Seed, Hose Pots, Hose Storage, Landscaping Tools, Long-Handle Tools, Fertilizers, Plant Food & Soil, Scratch Tools, Spreaders, Watering Tools | Expert Gardener - Style Guide 04.26.23 V4.pdf |
Expert Grill | Pellet Grills, Charcoal Grills, Gas Grills, Portable Grills, Turkey Fryers, Smokers, Grill Smoker Boxes, Grill Covers, Charcoal Briquettes, Chimney Starters, Lighter Fluid, Grill Mats, Grilling Accessories, Grilling Cookware, Grill Tool Sets, Grilling Utensils, Food Thermometers, Grill Gloves, Trays | Expert Grill - Brand Visual Standards 02.03.22.pdf Expert Grill - Private Brand Video Guides |
Hello Hobby | Craft Plastic Storage and Carts, Fabric, Thread and Sewing Notions, Jewelry Making Components and Tools, Kids Craft Components, Paint, Stencils and Paint Brushes, Papercrafting, Yarn and Needlecrafts, Wearables | Hello Hobby - Brand Standards V4 02.28.23.pdf Hello Hobby - Private Brand Video Guides |
Hyper Tough | Gloves, Thermometers, Code Readers, Platform Trucks & Dollys, Pressure Washers, Work Lights, Air Compressors, Automotive Tools, Hand Tools, Power Tools, Electrical Tools, Outdoor Power Tools, Tool Kits and Sets, Smart Phone Repair Kit, Surge Protectors, Dryer Cords, Extension Cords, Storage Solutions & Shelving, Electrical Tape, Connects, Rope, Tie Downs & Straps, Bungees & Cable Ties, Twine Reel, Tarps, Trimmer Line Replacement, Rotary & Oscillating Tools, Caulking, Wall Hooks & Rail Systems, Car Accessories, Security Lights, Vacuums, Painting | Hyper Tough - Brand Visual Standards V6 02.01.23.pdf Hyper Tough - Private Brand Video Guides |
Ozark Trail | Tents, Camping Lights, Canopies, Screen Houses, Sleeping Pads, Cots, Sleeping Bags, Sleeping Bag Liners, Hammocks, Hammock Stands, Camping Chairs, Benches, Stadium Seats & Seat Cushions, Dry Bags, Duffel Bags, Backpacks, Hydration Packs, Folding Carts & Wagons, Packing Cubes & Shoe Pockets, Doodie & Urine Bags, Tables, Camp Sinks, Soft Sided Coolers, Hard Sided Coolers, Gloves, Tumblers, Tumbler Accessories, Fuel Lanterns, Axes, Survival Watches, Knives, Utility Tools, Camp Stoves, Cooking Utensils, Cook Sets, Flatware Sets, Cast Iron Skillets or Sets, Dutch Ovens, Dinnerware Sets, Coffee Pots, Water Buckets, Portable Phone Chargers, Headlamps, Flashlights, Flashlight Accessories, Tarps, Ponchos, Tarp Cords, Bungees, Ratchets, Rod & Reel Combo, Tackle Bags, Telescopes, Metal Detectors | Ozark Trail - Brand Visual Standards 02.28.22.pdf Ozark Trail - Private Brand Video Guides |
Pen + Gear | Dry Erase Boards & Corkboards, Letter Boards, Binders, File, Hanging & Pocket Folders, Sheet Protectors, Office Calculators, Appointment Books & Planners, Bubble Cushion, Stretch & Shrink Wrap, Packing Paper, Envelopes & Mailers, Cash & Check Boxes, Clipboards & Form Holders, Index Dividers, Tags & Tickets, Notebooks, Composition Books, Journals, Memo & Scratch Pads, Index Cards, Copy Paper, Printer Paper & Photo Paper, Craft Paper, Sticky Notes, Erasers & Correction Products, Markers, Highlighters, Pencils, Pens & Refills, Writing Utensils, Project Display Boards, Presentation Pointers & Remotes, Shredders, Manual Staplers, Clips, Clamps & Rings, Pins & Tacks, Tape, Desk Pads & Blotters, Wall Calendars, Office Supplies Holders, Drawer Organizers, Letter Trays & Stacking Support, File Folder Racks & Holders, Wall File Holders, Magazine File Holders, All Media Organizers, Media Organizers, Safes, Locker Wall Paper, Fabric Transfers | Pen + Gear - Brand Visual Standards 02.28.22.pdf |
Super Tech | Antifreeze, Brake Fluids, Cleaners, Degreasers, De-icers, Engine Oil, Filters, Fuel Treatment Stabilizers, High Mileage Oil, Hydraulic Oil, Lawn Mower Oil, Lubricants, Motor Oil, Power Steering Fluids, Refrigerants, Sealants, Transmission Fluids, Windshield Wiper Fluids | Super Tech - Brand Standards V2 02.27.23.pdf |
Home
Walmart Private Brand | Product Type Examples | Style Guide |
Better Homes & Gardens - D16 Lawn & Garden | Décor Lighting, Landscape Lighting, Outdoor Candles & Torches, Outdoor Lanterns, Outdoor Décor, Spinners & Wind Chimes, Bird Baths, Fountains, Planters & Plant Stands, Hanging Planters, Tabletop Planters, Garden Stools & Accent Tables, Rugs, Cushions, Outdoor Throw Pillows, Umbrella Bases, Umbrellas, Gazebos & Pergolas, Patio Furniture Sets, Swings, Chaise Lounges, Extra Seating, Rocking Chairs, Outdoor Seating, Fire Pits, Hammocks, Patio Covers, Deck Boxes | Coming soon! |
Hotel Style | Bath: Bath Towels, Bath Rugs, Shower Curtains, Shower Curtain Liners, Shower Hooks, Shower Rods Bedding: Comforter Sets & Bedskirts, Sheet Sets, Pillowcases, Euro Shams, Pillows, Down Alternative Comforters, Blankets & Throws, Decorative Pillows, Bed Frames | Hotel Style - Brand Visual Standards 02.03.22.pdf |
Mainstays - D22 Bedding | Back to College Beddings Sets, Backrest Pillows, Bed Pillows, Bedding Sets, Bedskirts, Comforters, Coordinated Bedding Sets, Mattress Pads & Toppers, Mattress Protectors, Pillow Protectors, Pillowcases, Pillows, Quilts, Shams, Sheets, Throws | Mainstays - Bedding - Brand Standards V5 11.21.22.pdf |
Mainstays - D74 Home Organization | Laundry Organization: Hampers, Laundry Baskets, Laundry Bags, Ironing Boards, Ironing Board Covers, Drying Racks Closet Organization: Hangers, Garment Racks, Shoe Racks, Closet Organizers Home Organization: Wire Baskets, Storage Bins, Storage Totes, Battery Organizers, Drawer Organizers | Coming soon! |
Mainstays - Kitchen & Bath | Kitchen: Cookware & Bakeware, Kitchen & Table Linens, Kitchen Storage & Organization, Kitchen Tools & Gadgets, Tableware, Travel Drinkware Bath: Bath Accessories, Bath Furniture, Bath Towels & Mats, Shower Curtains & Liners | Mainstays - Kitchen & Bath - Brand Standards 02.09.23 V3.pdf |
Mainstays - Outdoors | Beach Accessories, Beach Chairs, Beach Furniture, Citronella, Cushions/Pillows, Extra Seating, Fire Pits, Heaters, Heating Accessories, Landscape Lighting, Lawn Decor, Outdoor Decor, Outdoor Heating, Outdoor Lighting, Patio Accessories, Patio Furniture, Patio Sets, Planter Accessories, Planters, Pool Accessories, Rugs, Torch Fuel, Torches, Umbrellas | Mainstays - Outdoor - Brand Standards V5 10.31.22.pdf |
Protege | Carry On Luggage, Checked Suitcases, Duffels, Garment Bags, Gym Bags, Hardside Luggage, Kids Luggage, Luggage Sets, Organization, Security, Travel Accessories, Weekenders | Protege - Brand Standards V3 10.11.22.pdf |
The Home Edit | Home Storage, Bath, Garment Care + Luggage, Kitchen + Food Storage, Office, Beauty, Hair, Waste, Hampers, Hangers, Coffee, Microwaves, Specialty, Outdoor - Grilling Accessories | The Home Edit Brand Guidelines (1) 08.29.23.pdf |
Your Zone | Dinnerware, Nightlights, Lamps, Rugs, Curtains, Decorative Pillows, Poufs, Floor Pillows, Bath Towels, Shower Curtains, Hooded Towels, Bath Rugs, Bath Accessories, Bath Mats, Sheets, Bed-In-A-Bag Sets, Comforter & Quilt Sets, Sleeping Bags, Throws & Blankets, Bed Skirts, Body Pillows, Body Pillow Covers, Chairs, Beds, Nightstands, Dressers & Chests, Activity Tables & Chairs, Desks & Work Centers, Closet Organization, Hangers, Shoe Racks, Hampers, Storage Bins, Storage Carts & Bins, Toy Storage, Teepees, Lunch Bags | Your Zone - Brand Visual Standards 02.09.22.pdf |
Seasonal
Walmart Private Brand | Product Type Examples | Style Guide |
Holiday Time | Pre-Lit Trees, Un-Lit Trees, Decorative Trees, Tree Stands, Pre-Lit Wreaths, Un-Lit Wreaths, Pre-Lit Garlands, Un-Lit Garlands, Ornaments, Tree Skirts & Covers, Stockings, Lighting, Outdoor Lighting, Indoor String Lighting, Advent Calendars, Tabletop Decor, Hanging Decor, Outdoor Inflatables & Decor, Tree Toppers, Tree Collars, Gift Wrap, Gift Bows, Gift Bags | Holiday Time - Brand Standards 03.08.22.pdf |
Way to Celebrate! | D18: Costume Accessories, Costumes, Disposable Dinnerware, Gift Bags, Holiday Lighting, Indoor Decor, Inflatables, Outdoor Decor, Plush, Seasonal Gifts, Teacher's Gifts, Wrapping Paper D67: Adult Party, Balloons, Cake & Cupcake Decorating, Disposable Dinnerware, Gift Bags, Party Decor, Plush, Wrapping Paper Apparel:
Home: Arts & Crafts (Wedding), Blankets, Pillows, Table Settings | Way To Celebrate - Style Guide V4 11.13.23.pdf |
Toys
Walmart Private Brand | Product Type Examples | Style Guide |
Adventure Force | Adventure Force Brand Categories: Free Wheel, Pull Friction & Motorized Wheel Vehicles; Robot, Military & Animal Action Figures & Accessories; Costumes, Capes, Masks & Swords for Role Play Adventure Force Tactical Strike: Ground, Flight, Water & Drone Radio Control; Dart & Ball Blasters Adventure Force Water Strike: Water Blasters | Adventure Force - Style Guide V3 04.26.23.pdf |
Bluescape | Above Ground Pools, Goggles, Inflatable Drink Holders, Inflatable Pool Games, Inflatable Swimming Pools, Inflatables, Play Swimming Centers, Pool Noodles, Pool Toys, Sprinklers, Water Slides | Bluescape - Brand Standards V3 11.11.22.pdf |
My Life As | Boy Dolls, Doll Accessories, Doll Animal/Pet Play Sets, Doll Carriers, Doll Clothing, Doll Furniture, Doll Play Sets, Doll Vehicles, Dolls, Girl Dolls | My Life As - Brand Standards 03.22.23.pdf |
My Sweet Love | Baby Doll Accessories, Baby Doll Activity Sets, Baby Doll Clothing, Baby Doll Furniture, Baby Dolls | My Sweet Love - Brand Standards 02.07.23 V2.pdf |
Spark.Create.Imagine | Baby, Bath, Learning Toys/Resources, Plush, Role Play, Sensory, Stationary, Wooden Toys | SCI - Brand Standards 02.09.23 V3.pdf |
Additional Resources
Quick guide on what to expect to follow to meet private brand packaging guidelines | Walmart Private Brand Packaging Overview.pdf |