Item Setup: Using a Connected Content Partner (CCP)
Connected Content Partner Services
Connected Content Partners (CCPs), formerly known as Content Service Providers (CSPs), help suppliers set up, manage, and synchronize product content across multiple platforms through data feeds. These partners offer a wide range of products and services (such as item setup (U.S. only), syndication, rich media hosting, and content creation, and user-generated content (UGC)) and provide support for issues related to the feeds submitted through them. While some CCPs offer full-service integration, others only perform specific functions. Each integration is tailored to your specific needs, so you should reach out to the CCP directly to gather information on costs, features, and capabilities.
Read more and view Walmart-approved partners in Integrate Using a Connected Content Partner.
FAQs
1. What is a CCP?
A Connected Content Partner is a third-party company that provides specialized services to help you run your business. Working with a CCP can make your business more efficient and optimize your sales.
2. I sell Walmart branded items like Mainstays or Equate. Can I use a Content Partner?
Yes, if you are a private brand supplier, please refer to Connected Content Partner (CCP) Program for Private Brands.
3. What does API mean?
API stands for Application Program Interface. Walmart's CCPs are integrated with the Walmart Catalog using the APIs.
4. What is a Consumer ID and Private Key?
The Consumer ID and Private Key are two credentials that are required when you are interfacing with Walmart through a CCP via API.
5. How do I get my Consumer ID and Private Key?
Please refer to this article for details.
6. I have multiple Walmart Vendor IDs. Can I use one account's credentials for all of my accounts?
No, each supplier account has a unique Consumer ID and Private Key. When you create a case for Partner Support, include all of your Vendor IDs.
7. Do I have to share any other credentials with my CCP?
No. You only need to share your Consumer ID and Private Key.
8. Am I required to use a CCP?
No, you don't have to use a CCP. Working with a CCP is merely one of many item setup options available. If you would like to use a CCP, we do encourage you to do so. Many suppliers find that working with a CCP makes their business more efficient and optimizes online sales. If you don’t want to use a CCP, you can set up and maintain your items yourself in Supplier One.