Item Page - User Generated Content (UGC)
User Generated Content (UGC) is a critical component of our customer experience, allowing them to generate content by submitting ratings and reviews or asking/answering questions. The Walmart UGC team partners with several 3rd parties to deliver this functionality. Below is more information about these vendors and solution providers.
Approved Syndication Vendors
Aspectiva
Walmart has invested in building a dedicated pipeline that enables sellers to syndicate and share their reviews on Walmart.com and native mobile apps, free of charge. Aspectiva can syndicate reviews for approved partners through CSV file submissions and a fully automated scraper reserved for large strategic sellers only. Suppliers and sellers can get started or refresh previously submitted item reviews on the Marketplace webpage here.
Yotpo
Yotpo syndication pricing starts at $1,000 per year, and they have higher tiers for higher-volume brands to cover human-moderation costs. Vendors interested in syndicating their reviews to Walmart through Yotpo should visit the Yotpo/Walmart blog post. At the bottom of the post is a "Join the Waitlist" button where you can submit your details, and you will be contacted by a Yotpo representative. Strategic brands can email syndicationtowalmart@yotpo.com to contact Yotpo directly. You can learn more about them on the Marketplace webpage here.
PowerReviews
Partners interested in syndicating their reviews to Walmart through PowerReviews should visit this landing page to submit your details, and you will be contacted by a PowerReviews representative. You can learn more about them on the Marketplace webpage here.
Pixlee-Turnto (Emplifi)
Partners interested in syndicating their reviews to Walmart through Emplifi should visit this landing page where you can submit your details and you will be contacted by a Emplifi representative. You can learn more about them on the Marketplace webpage here.
Wholescale
Wholescale helps leading suppliers collect and syndicate authentic ratings & reviews at scale. Partners interested in syndicating their reviews to Walmart through Wholescale should visit this landing page where they can submit their details and they will be contacted by a Wholescale representative.
Bazaarvoice
To get started on Bazaarvoice Review Syndication, vendors can go to the Bazaarvoice landing page. Once that landing page is completed, a Bazaarvoice representative will reach out to you, answer additional questions, and help get you started.
TargetBay
Partners interested in syndicating their reviews to Walmart through TargetBay should visit this landing page to submit their details.
Approved Review Seeding Solution Providers
Field Agent
Field Agent mobilizes shoppers to buy products from Walmart stores or walmart.com, try them at home, and then leave honest ratings and reviews on product pages via Field Agent on plumshop.com. Data and results are vetted and aggregated by Field Agent into a dashboard for the supplier or seller. To get started, visit this landing page.
Wholescale
Wholescale helps leading suppliers collect and syndicate authentic ratings & reviews at scale. Partners interested in syndicating their reviews to Walmart through Wholescale should visit this landing page where they can submit their details and they will be contacted by a Wholescale representative.
The Brand Power Company
This company operates the Home Tester Club and was formerly known as The Buchanan Group. Partners interested in sampling products through The Brand Power Company should visit this Contact Us page to get started.
Bazaarvoice Influenster Sampling Program
To sign up for the Influenster program, National Brand suppliers can go here and Private Brand suppliers here. There are also Influenster overview pages that can be shared with partners as well.