Overview

Interactive or multimedia content, also known as rich media, enhances the customer experience by dynamically sharing product features. In this guide, you'll learn about the types of rich media you can use on Walmart.com, which hosting services are available and how you can submit rich media.

How Does It Work?

By adding rich media to your product listings, you can improve search results, increase order conversions and reduce returns. This table lists the different types of rich media that can be used on Walmart.com, including the requirements for submission: 

Type	Description	Example
360º spin images	A series of still photos that give the impression of an object rotating. This feature allows customers to hold-and-drag an image to see all the angles of a product.
Videos	An effective video demonstrates key information about the product and can help customers retain more information about your product.
Below the fold content	Engage shoppers with eye-catching images, immersive videos and interactive carousels at the bottom half of your item’s page under the about the brand section on Walmart.com.

Additional Guidelines

Option 1: Media Library

Our Rich Media self-serve portal is located in Supplier One in the Maintenance Hub. Once you log into Supplier One, go to Maintenance Hub and select Edit rich media to upload either a video or 360º spin image. To learn more, check out Export and Update Rich Media Attributes in Bulk and Upload a Video File.

Option 2: Supplier Support

If you need support, click Help > Manage tickets in Supplier One to submit your rich media request to Partner Support. Make sure your content adheres to our rich media specifications.

Option 3: Connected Content Solution Providers

There are several Walmart-approved Connected Content Solution Providers that provide rich media asset hosting. This table shows the service providers and what types of rich media assets they can host for Walmart listings. Visit Connected Content Providers for more information. 

• Available hosting service providers are subject to change. Go to the App Store in Supplier One to learn more and get connected.

Make sure to scroll to the right to view all columns in the table.

Frequently Asked Questions

1. What is a .vtt file?

A .vtt file is a text file saved in the Web Video Text Tracks (WebVTT) format. It contains supplementary information about web videos, including subtitles, captions, descriptions, chapters and metadata. A .vtt file doesn't contain any video data. A .vtt file is recommended with your video submission (required if the video includes speech).

2. Why can’t I upload GIF imagery for my products? 

GIF imagery isn't permitted as it doesn't provide useful information about a product that an informative video would.

3. Will Walmart enable other rich media capabilities in the future?   

Yes. We'll continue to launch features that will help make the Product Detail Page (PDP) as interactive as possible.