Imagery tagging allows you to identify the type of main, secondary/additional, or supporting imagery. While tagging images, you can also indicate whether they should or should not be visible on Walmart.com.
Imagesvisible on siteprovide information to help customers browse and make purchasing decisions:
Identify detailed product information like ingredients and usage instructions.
Find accurate size information (i.e., product dimensions) to plan for storage and usage.
View the information typically found on the back of the retail packaging.
View product information like brand statements and certifications.
View a close-up of the product or a swatch detail.
Imagesnot visible on sitehelp Walmart associates and partners in various use cases like pickup or delivery:
Identify the correct product in its retail packaging.
Understand how the product fits within the store layout or shelving modules.
Identify the correct case pack.
Identify the correct pallet.
Match the product identifier.
Which Images Should Be Tagged?
While the imagery tagging functionality is available for all product images and items, we recommend focusing on images for items sold in Walmart stores. Review your images and make sure the optimal image is labeled for the purpose of in-store fulfillment, which will reduce nil picks and increase customer satisfaction.
Store Items - Just-Like-Shelf Image
In most cases, the optimal image for store fulfillment is the just-like-shelf image (i.e., the image reflecting what a customer or store order fulfillment associate sees on the shelf when picking an order). This image should be identified as the "Front of Product In Packaging" image when selecting the image type.
If you have an item sold in Walmart stores, make sure that you:
Provide a silo image of the front of the product in its packaging: Follow Walmart Style Guide guidance to determine if this image should be the Main Image URL or a Secondary/Additional Image.
Select the image type as "Front of Product in Packaging": The image labeled as the Front of Product in Packaging image type will be prioritized to send to store associates when picking orders.
Examples
Exceptions to This Guidance
For some product types, the optimal image for store fulfillment is not the Front of Product in Packaging image. Large items, in particular, may be better served by providing part of the packaging, such as the end of the box, to help store fulfillment associates locate and pick the item.
If, and only if, the best picture for store fulfillment is something other than the Front of Product in Packaging image, you may select the "Store Picking" image type for an image to prioritize it above all other images for in-store fulfillment.
Only one image should be selected as the Store Picking Image.
If this image is set to "Visible on Walmart.com", it must meet Style Guide requirements for image quality.
You may also provide an image that is "Not Visible on Walmart.com" and select it as the Store Picking image. In this case, the image must be a clear and legible image.
Refer to our Imagery Tagging FAQs for best practices, examples, and answers to frequently asked questions.
Here's how to tag imagery when managing image uploads from the Maintenance Hub or editing images in the catalog. See the sections below for more details.
Tag Images
In the left navigation menu, click Items and inventory and select Catalog.
You can search or filter for up to 50 items, or use the check boxes to select up to 50 items. Then, click Edit Media.Or, for a single item in the list view, click the dots under the Actions column. Then, click Edit Media.Or, for a single item in the grid view, click the dots at the top right corner of the card. Then, click Edit Media.
If you selected multiple items, click on the item on the left side of your screen that you want to edit imagery for. The Main Image is always the first image on the right side of the screen (noted with the Main Image badge).
To edit Visibility on Walmart.com for a single item at a time, open the drop-down menu and select:
Visible on Walmart.com: Image appears on the site for customers to see.
Not visible on Walmart.com: Image does not appear on the site for customers to see. Walmart associates and partners can reference this image for various use cases like pickup and delivery.
The Main Image is always visible on Walmart.com.
To edit Image type for a single item at a time, open the drop-down menu and select from the list of options. See the Visible on Walmart.com and Not Visible on Walmart.com tables below for more information.
Image type is required for images not visible on Walmart.com.
To set visibility for multiple images at a time, click the check boxes to select the images.
Click Set visibility.
Select Visible on Walmart.com or Not visible on Walmart.com. Then, click Continue.
Remember to select the Image type from the drop-down menu (required for images not visible on Walmart.com).
You can remove an item if you no longer want to submit imagery updates for it. This view also allows you to reorder images, select a secondary/additional image as the main image, crop an image, or delete an image.
Once you have finished tagging images and making any other imagery updates, click Continue.
Provide a submission description for your imagery maintenance. Then, click the Submit button.
Visible on Walmart.com
These are the image tags you can select for the main image and secondary/additional images.
Silo
For more details (including image examples), refer to the Site-Facing Images tab on this reference chart.
Tag Name
Attribute Value Name (i.e., Image Type)
Definition/Description
Silo, In Pack, Front
Front of Product in Packaging
Front of packaging is facing camera. Product shot from a center angle, parallel to camera.
Silo, In Pack, Back
Back of Product In Packaging
Back of packaging is facing camera. Product shot from a center angle, parallel to camera.
Silo, In Pack, Other
Alt View of Product In Packaging
This will encompass any other image of the product shot inside packaging. This could be the side, left-facing or right-facing angle, top, bottom, etc.
Silo, Out of Pack, Front
Front of Product Out of Packaging
Product is out of packaging. Front of product is facing camera. Product shot from a center angle, parallel to camera.
Silo, Out of Pack, Back
Back of Product Out of Packaging
Product is out of packaging. Back of product is facing camera. Product shot from a center angle, parallel to camera.
Silo, Out of Pack, Other
Alt View of Product Out of Packaging
This will encompass any other image of the product shot outside of packaging. This could be the side, left-facing or right-facing angle, top, bottom, etc.
Silo, Out of Pack, In Use
Product Out of Packaging In Use (Silo)
Product is shot in use with props or accessories that help show how to use the product.
Silo, Out of Pack, With Model
Product Out of Packaging with Model
Silo of product with a model using, holding, playing with or operating the product. Model can be a human or an animal.
Silo, Out of Pack, "What's Included"
Product with Included Pieces
Silo image of product with all of the pieces, parts, accessories show in a neat arrangement to help the customer understand what's included or what comes with the product.
Silo, Out of Pack, Front, With Model
Product Shot on Front of Model
Silo image of the Fashion product on a model who is facing frontwards.
Silo, Out of Pack, Back, With Model
Product Shot on Back of Model
Silo image of the Fashion product on a model who is facing backwards.
Store Picking
The image reflecting what a customer or store order fulfillment associate sees on the shelf when picking an order.
Lifestyle
For more details (including image examples), refer to the Site-Facing Images tab on this reference chart.
Tag Name
Attribute Value Name (i.e., Image Type)
Definition/Description
Lifestyle, In Use
Lifestyle
Product is shot in context with an environment/background relevant to the product's end use. This image will include all other lifestyle images that do NOT include a model.
Lifestyle, With Model
Lifestyle with Model
Product is shot with an age-appropriate model and shown being used in context with an environment/background relevant to the product's end use. The model can be either human or animal.
Graphics
For more details (including image examples), refer to the Site-Facing Images tab on this reference chart.
Tag Name
Attribute Value Name (i.e., Image Type)
Definition/Description
Graphics, Ingredients
Ingredients
This will be a graphic image with any combination of graphics, imagery and text showing the Ingredients of the product.
Graphics, Nutrition
Nutritional Label
This will be a graphic image with any combination of graphics, imagery and text showing the Nutrition Panel or the Guaranteed Analysis (for animal food) for the product.
Graphics, Additional Product Info
Infographic/Callouts
This will be a graphic image with any combination of graphics, imagery and text explaining a feature of the product, additional info about the product or brand.
Graphics, with Dimensions
Product With Dimensions
This image will be a silo image or a line drawing of the product with dimensions added to the side.
Graphics, Scale Avatar
Product With Dimensions
This image will have a graphic human form or hand holding the product with dimensions out to the side.
Graphics, Instructions
Instructions
This will be a graphic image with any combination of graphics, imagery and text explaining how to set up, use or apply a product. For animal food, feeding instructions will also fall under this tag.
Graphics, Size Guide
Size Guide
This will be a graphic image with any combination of graphics, imagery and text explaining the correct sizing or the product the customer will need to purchase based on size, weight, etc.
Graphics, Mobile Hero
Mobile Ready Hero Image
The mobile hero graphic helps communicate 4 basic & crucial pieces of information to the customer - brand, format, variant & pack count/size using simplified packaging design.
Graphics, Guarantee
Warranty/Guarantee
This will mainly be used for Private Brands and consist of a logo + text explaining the money-back or satisfaction guarantee for the product. This can also include any other guarantees or warranties a product holds.
Pet Food Feeding Instructions/Ingredients
The feeding recommendations would identify suggested quantities and frequency of feeding based on age and weight. The Ingredients or guaranteed analysis image is a list of ingredients or breakdown of composition printed on the packaging.
The language indicator should be used where the instructions are available in multiple languages.
Safe Handling Instructions
These images should be of Safe Handling Instructions as they would appear somewhere on any hierarchy level of the product packaging or a sheet that may accompany the product (physically or digitally).
Clipping path is optional.
Drug Fact Label
Visual representation of the drug fact panel of the trade item. A drug fact label usually contains such items as active ingredients, uses, warnings, purpose, directions, etc.
Clipping path is optional.
Supplement Fact Label
Visual representation of the product label containing information related to the supplement or nutrient product. The supplement facts label provides about what active/nutritional ingredients are used in the formula along with dosage recommendations for dietary supplements.
Clipping path is optional.
Lighting Fact Label
Visual representation of the product label containing information related to the light characteristics of the product. The lighting facts label makes it easy to compare bulb characteristics such as brightness, color, life, and estimated operating cost for the year.
Clipping path is optional.
Detail
For more details (including image examples), refer to the Site-Facing Images tab on this reference chart.
Tag Name
Attribute Value Name (i.e., Image Type)
Definition/Description
Detail, Feature
Close-Up of Product Detail
The Detail Feature is a close-up image (cropped-in) on the product to highlight a feature like the strap to collapse a stroller, the volume control buttons on speakers, lock on a door, etc. This image can be a silo image with a white background OR a lifestyle image zoomed in on the feature.
Detail, Swatch
Swatch Detail
The Detail Swatch is a close-up image that highlights the color, pattern, finish or texture of the product (i.e., wood grain finish, upholstery on a chair, or the shiny glossy pink of a lip gloss). The Detail Swatch should fill the entire square crop or be a silo image (white background) filling most of the crop.
Not Visible on Walmart.com
These are the image tags you can select for supporting images.
For more details (including image examples), refer to the Non-Site Facing Images tab on this reference chart.
Tag Name (i.e., Image Type)
GS1 Name
GS1 Definition
Flat Packaging Artwork
Full Flat
A Full Flat is the term used for the final print layout of a product’s packaging. It is generally the print layout for any and all information that will appear on the final product.
These images may include images of cans, jars, trays, etc. and should be STITCHED or UNSTITCHED images. If these images are sent unstitched, sequencing would be recommended to be utilized.
This can be an .ai, .eps, .pdf or .jpg format.
Pallet
Pallet/Display
An image comprised of the product in a display or pallet configuration.
These can be store-ready displays or pallets as FCs would receive them.
Planogram
Planogram Images and Data Field Specifications
A planogram is a visual merchandising tool. Planograms are detailed drawings of a store layout with special attention on product placement. Planogram images and associated data are loaded into software to generate a replica of a store shelf or layout, adjusting the images based on the associated data (such as height, width, depth, nesting, peg hole, etc.) to estimate the number of products that can fill the marketable space available.
Product Identifier
Linear Barcode
The linear barcode image is used for any symbol applied to the product. Multiple linear barcodes may exist on the product – in such cases, more than one image may be required and SHOULD be differentiated with the serialization tag in GTIN-based naming (GTIN, UPC, EAN, ISBN, Supplier Stock Number).
Prototype
Sample/Mock-up
The Sample (Prototype)/Mock-up Image is generally created whether the product is ready for ordering or is still in production (pre-production) stage.
It can be a sketch (line art drawing), an image, or a computer-generated rendering. The drawing should only depict the style and be free of dimensions and other technical details.
The image is intended exclusively for internal use and communication between business partners (B2B) and is used to conceptualize the product for the ordering process.
Store Picking
The image reflecting what a customer or store order fulfillment associate sees on the shelf when picking an order.
Have Questions or Need Help?
If you experience any issues viewing and managing your catalog, please click "Help" in the top navigation menu and select "Manage tickets" to file a case ticket. Or, select "Chat" to get real-time help from our chat bot or click "Search articles" to search Supplier One HelpDocs.
Make sure to select the issue type Items and Inventory.
The Main Image is always visible on Walmart.com.
